SILVER SPRING, MD—The National Council for the Traditional Arts (NCTA), Salisbury Mayor Jake Day, and National Folk Festival Local Manager Caroline O’Hare are excited to announce that attendance estimates have been tallied: the National Folk Festival in Salisbury, Maryland, drew approximately 63,000 attendees in its inaugural year.
“It’s an unequivocal success,” said Mayor Jake Day. “We expected to draw record crowds Downtown over the course of the weekend, and we did. The fact that there were so many attendees in spite of all that rain just makes it even more impressive.”
“I have been involved in the launch of many festivals and can attest that, weather notwithstanding, the 78th National Folk Festival was a glorious event,” stated NCTA Executive Director Julia Olin. “The overwhelming enthusiasm of audiences has created such a buzz that I expect attendance will more than double in 2019.”
“In the first year,” Olin also noted, “it is not unusual to experience quite a few organizational and logistical ‘bumps.’ This was the smoothest-running first-year festival that I have ever experienced. My hat is off to Salisbury!”
Crowd estimates were made by analyzing a number of different data sources. To get preliminary crowd counts, images from cameras mounted at all stages and tents were used, as was drone footage. For the first time at a large event in Salisbury, the City’s Information Services Department used cell phone data to track unique IDs, making for a more accurate headcount than was previously possible.
“We deployed an enterprise mesh Wi-Fi system across the entire festival footprint,” said Information Services Director Bill Garrett. “The goal was to provide festivalgoers with a reliable, high-speed Internet service for use during the event. We were excited to see an increase in bandwidth usage of 1,750% compared to the prior three weekends, with the majority of traffic being to social media as people livestreamed and posted.
“This system has an analytical component allowing us to track all users within range of the antennas, and lets us know the total number of devices in range at any time that were seen by the system. Using a standard deviation formula for the sample, we were able to account for the outlaying fringes—those without mobile devices such as small children, or those with multiple Wi-Fi enabled devices on them such as multiple phones, smart watches, and the like. We then used the historical information for number of devices seen in this footprint over the prior three weeks since we deployed the hardware, in order to eliminate all devices that belong to businesses, residences, the medical centers within range, and people who work in the area each weekend from our total. We also adjusted for the mobile devices of festival volunteers, staff, performers, and vendors, among others. While it is in no way perfect, this method provided us a very good estimation of the total attendance over the three-day festival.”
Local Festival Manager Caroline O’Hare added, “It was just amazing to see our community come together, welcome new visitors, and celebrate—rain or shine. We’re a strong City with a big heart, and we will continue to shine into years two, three, and beyond.”
“We’re on cloud 9,” continued Mayor Day. “Maybe a little tired, still—but very, very pleased with the success of the event. I can’t wait until next year.”
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About the 78th National Folk Festival in Salisbury, 2018
Produced by the National Council for the Traditional Arts (NCTA) and the City of Salisbury, with a host of local, state and national partners and supporters, the National Folk Festival begins its three-year residency in downtown Salisbury this year, its 78th year, from September 7 – 9, 2018. The FREE, three-day event is America’s longest-running festival of traditional arts; celebrating the best of nation and best of Maryland, it will set the stage for a continuing festival in 2021, after the “National” moves on.
About the National Folk Festival
Since it was first presented in St. Louis in 1934, the National Folk Festival, the NCTA’s flagship event, has celebrated the roots, richness, and variety of American culture. Championed in its early years by Eleanor Roosevelt, it was the first event of national stature to present the arts of many nations, races, and languages on equal footing. It was also the first to present to the public musical forms such as the blues, Cajun music, polka, Tex-Mex conjunto, Peking Opera, and many others. Today, the National is an exuberant traveling festival, produced by the NCTA in partnership with communities around the country, that embraces the diverse cultural expressions that define us as a people in the 21st century. www.nationalfolkfestival.com
About the National Council for the Traditional Arts (NCTA)
A leading non-profit in the field, the National Council for the Traditional Arts (NCTA) is dedicated to the presentation and documentation of folk and traditional arts in the U.S. Stressing excellence and authenticity, the NCTA presents the nation’s finest traditional artists in major festivals, tours, concerts, workshops, demonstrations, exhibitions, media productions, school programs, cross-cultural exchanges, and other activities. It works in partnership with American communities to establish new, sustainable traditional arts events that deliver lasting social, cultural, and economic benefits. Over 7,000 hours of the NCTA’s archival audio recordings dating from the 1930s are permanently housed at the American Folklife Center at the Library of Congress. The NCTA champions the interests of folk and traditional artists and organizations in the arena of public policy. www.ncta-usa.org
About the City of Salisbury, Maryland
Founded in 1732, Salisbury is the county seat of Wicomico County, a place where John Smith touched land in 1608 during his exploration of the Chesapeake Bay. Situated on Maryland’s historic Eastern Shore at the crossroads of the Delmarva Peninsula, Salisbury is now one of the region’s largest cities, and serves as the capital of the Eastern Shore, a rural area defined by its agricultural and maritime traditions, landscapes, and industries. The Chesapeake Bay is central to this distinctive identity. Though a relatively small city, Salisbury is the geographic and economic hub of one of the nation’s fastest-growing Metropolitan Statistical Areas. Led by a dynamic mayor, the City of Salisbury is working to build its reputation as an arts and culture destination, and is aligning its downtown development and revitalization efforts with the arts. Salisbury believes hosting the National Folk Festival is the perfect catalyst to further a cultural renaissance and urban renewal. www.salisbury.md